PA-BPHP: Crisis and Emergency Risk Communication (CERC) Video Training Series
Course Duration (estimated): Two hours
Course Description: The Risk, Crisis, and Emergency Communication Video Training Series covers eight topics related to risk and crisis communication during public health emergencies:
- Communication Skills for Public Information Officers
- Crisis Communications ‘Top 10’ Planning Checklist
- How to Produce a Message Map
- How to Write a Press Release for a Public Health Crisis or Emergency
- Joint Information Centers for Public Health Crises and Emergencies
- Nonverbal Communication
- Using Social Media in Disasters
- Working with the Media
The videos feature Dr. Vincent Covello, a leading expert in the field of risk communication, and Tom Hipper, the Program Manager at the Center for Public Health Readiness and Communication. Each video runs approximately 10-30 minutes and covers an important topic related to communicating effectively during emergencies. There is no recommended sequence; each video provides a stand-alone lesson on a risk communication topic. Accompanying each lesson are ‘related resources’ that supplement the content covered in the videos.
Course Objectives: At the conclusion of this workshop, participants will be able to:
- employ the skills learned to meet the crisis and emergency risk communication aspects of hazards that pose a health threat to the public; and
- develop and disseminate message content in crises and emergencies using press releases, message maps, and social media.
Instructor Bios: The video series is taught by Vincent Covello, PhD and Tom Hipper, MSPH, MA.
Dr. Covello is the founder and Director of the Center for Risk Communication in New York City. He is an internationally recognized trainer, researcher, consultant, and expert in emergency, crisis, and risk communication. Dr. Covello serves as a consultant for the CDC and the World Health Organization, and has authored over 150 scientific articles and books on risk and crisis communication.
Tom Hipper is the Program Manager of the Center for Public Health Readiness and Communication at the Drexel University Dornsife School of Public Health. He is also an Adjunct Professor at Drexel University, where he teaches a course in crisis and risk communication. Hipper has presented on the use of new media in disasters at multiple national conferences, has been trained in Crisis and Emergency Risk Communication, and has published research in Health Security, Health Promotion Practice, Health Communication, and the Journal of Public Health Management and Practice.
Target Audience: This video series is intended for individuals in public health and health care settings who are responsible for crisis communication and public information.
Technical Assistance: For questions or additional information, please contact Tom Hipper at email@example.com.